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Rob Laporte

SEO Tools Come To iPhone - 0 views

searchengineland.com/tools-come-to-iphone-15280.php

seo sem & other tools

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 28, 2008 at 9:17am Eastern by Barry Schwartz    SEO Tools Come To iPhone I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO - iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It does cost $14.99 but it seems to have a nice feature set, including: Complete source code listing Listing of META keywords Listing of META description Listing of all META tags in the document Tag counts - this feature counts all the tags in a document to give clues about composition. Contents of the <title> tag. The body of text with tags removed Percentage of body words that are stop words (See Supported Languages Below). Stopwords are not counted by the search engines, so you can determine how effective your marketing copy is by knowing how much of what you’ve written will be ignored. The total word count of the document for words that are not determined to be numbers Phrase counting for phrases of length 1 to 5 words — this helps you determine repetitive phrases in the document The anchor tags in the document — and, specifically if there is an image in the link text. The inner HTML of of the tag. This is the same as the link text. All the image tags in the document The the text of the image “alt” attribute I wonder how popular this app will be. Even for SEOs, do they find themselves needing to analyze sites on the go? If so, would this tool be it?
Rob Laporte

The Skills Your Employees Need to Work Effectively with AI - 0 views

hbr.org/...ed-to-work-effectively-with-ai

SEM Industry AI_LLM SEM & other tools

shared by Rob Laporte on 15 Nov 23 - No Cached
  • In fact, it is the human ability to understand context — which AI tools lack — that necessitates the need for greater human skills
  • specific qualities to look for in talent: “People that can be creative and innovative in the way they find solutions — problem solvers.” Broader research backs this up: A study of 1,700 global companies found that companies that excelled on human capital metrics were four times as likely to have superior financial performance.
  • One of the greatest values of experienced workers is domain expertise — deep knowledge of one’s environment. As AI takes over more tasks, there is a significant danger of atrophy of skills and loss of this kind of knowledge.
  • ...8 more annotations...
  • Further, generative AI is shown to be more useful as a co-pilot for senior employees that can sift through AI “hallucinations” — inaccurate information presented as fact — and take the output as an aid. Inexperienced employees, however, may not be discerning enough and need a path to develop this knowledge. The sentiment was echoed by Ted English, former CEO of TJX Companies and current executive chairman of Bob’s Discount Furniture, who told us leadership requires “a lot of instinct, experience, and knowledge. Some of it you can’t get from a machine. Technology reinforces and allows you to make a more confident decision.”
  • The first layer of the framework is intentionality. In this context, we mean that a company’s business model should be purposefully designed around AI capability, rather just applying AI to existing processes. Spencer Fung, president and CEO of Li & Fung, a global supply-chain and logistics company, gave us an analogy: “Companies acquiring AI without a new business model is like a company digitizing a horse and carriage — while the competition has created a digital automobile.”
  • Next comes integration across all functions of the enterprise, with horizontal communication and AI as the enabling layer — in other words, getting rid of silos.
  • The real challenge, however, is implementation. Garry Kasparov, former world chess champion, has written that winning performance does not come from combining the best technology with the best people — but from the best process of combining. To achieve this, talent must be familiar with AI capabilities and know how best to utilize them.
  • However, AI is an evolving technology, and that necessitates a business add slack to the system to allow opportunity for learning.
  • Competitive advantage cannot be achieved without humans in the loop. Rushing to replace talent with AI is a huge mistake. Why? First, AI is copyable. What is not copyable is a unique business model, processes, and thoughtful integration of humans.
  • Second, AI is based on historical data that may not hold true in a volatile global business environment.
  • Third, AI is subject to hallucination and “drift,” where output is either fabricated by the AI or simply inaccurate.
Rob Laporte

How You Can See Google Search Results for Different Locations - 0 views

www.searchenginejournal.com/...294829

seo local & mobile marketing SEM & other tools

shared by Rob Laporte on 16 Nov 21 - No Cached
  • That’s until Google started serving search results based on the searcher’s location, regardless of the domain’s TLD extension at the end of 2017.
  • 1. Add a ‘&near=cityname’ Parameter to Your Google URL
  • 2. Use the Google Ads Preview Tool
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  • Among the tools that do city-specific checking are AccuRanker and Ahrefs.SEMrush and Whitespark include only a limited set of cities/countries. So they will only work for you if your target location is on the list.
  • My personal favorite in this category is BrightLocal – for their nicely formatted reports and easy-to-use interface.
  • How to Check the SERPs for a Specific Street Address
  • Set up Custom Latitude & Longitude in Chrome
  • Use the Valentin App
  • There are only two tools I know of that let you automate street address rank checking. However, they do the job in quite a different manner.
  • 2. Use Local FalconLocal Falcon is my absolute favorite among all the new SEO tools to emerge in 2018. The app has a brilliant idea behind it – to visualize how your business ranks on Google Maps in the area surrounding it.
Rob Laporte

Structured data with Schema.org: the ultimate guide * Yoast - 0 views

yoast.com/red-data-schema-ultimate-guide

seo site code & design sem & other tools

shared by Rob Laporte on 16 Jan 17 - No Cached
  • Rob Laporte on 16 Jan 17
     
    "AMP Glue plugin"
jack_fox

11 Little-Known Features In The SEO Spider | Screaming Frog - 0 views

www.screamingfrog.co.uk/11-little-known-features

seo SEM & other tools

shared by jack_fox on 20 May 19 - No Cached
  • if you need to crawl millions of URLs using a desktop crawler, you really can. You don’t need to keep increasing RAM to do it either, switch to database storage instead.
  • f you’re auditing an HTTP to HTTPS migration which has HSTS enabled, you’ll want to check the underlying ‘real’ sitewide redirect status code in place (and find out whether it’s a 301 redirect). Therefore, you can choose to disable HSTS policy by unticking the ‘Respect HSTS Policy’
  • For macOS, to open additional instances of the SEO Spider open a Terminal and type the following: open -n /Applications/Screaming\ Frog\ SEO\ Spider.app/ You can now perform multiple crawls, or compare multiple crawls at the same time.
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  • Occassionally it can be useful to crawl URLs with fragments (/page-name/#this-is-a-fragment) when auditing a website, and by default the SEO Spider will crawl them in JavaScript rendering mode.
  • While this can be helpful, the search engines will obviously ignore anything from the fragment and crawl and index the URL without it. Therefore, generally you may wish to switch this behaviour using the ‘Regex replace’ feature in URL Rewriting. Simply include #.* within the ‘regex’ filed and leave the ‘replace’ field blank.
  • Saving HTML & Rendered HTML To Help Debugging We occasionally receive support queries from users reporting a missing page title, description, canonical or on-page content that’s seemingly not being picked up by the SEO Spider, but can be seen to exist in a browser, and when viewing the HTML source. Often this is assumed to be a bug of somekind, but most of the time it’s just down to the site responding differently to a request made from a browser rather than the SEO Spider, based upon the user-agent, accept-language header, whether cookies are accepted, or if the server is under load as examples.
jack_fox

Always Up-To-Date Social Media Image Sizes Cheat Sheet_MAKE A COPY TO EDIT Sprout Socia... - 0 views

docs.google.com/...edit

SEM & other tools

shared by jack_fox on 13 Mar 25 - No Cached
  • jack_fox on 13 Mar 25
     
    Need to find LLM equivalent of this handy reference
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